Espriomail offers the facility of adding merge tags to personalise your email content for your recipient. Depending on whether you are building your email template in Espiormail or if you are using your own HTML design, there are different ways to add personalisation to your email.
Building an email template in Espiromail
To add personalisation tags in your email copy, click on the text box you want to add the tag to and select ‘Merge tags’
Then you will see the list of possible tags to include in your copy. (Ensure the tag you select was included in your initial data upload)
Once you click the tag you want to insert you will now see it within your email copy and the information selected will be populated when sent to the recipient.
All emails sent through Espiromail include an unsubscribe like the below, at the bottom of each email:
If you want to insert a link for an additional unsubscribe for whatever reason, you can select this in the same way in your email text by clicking the ‘Special links’ option.
Code your own – Uploading your HTML design
When coding your own email to upload, you can use the following tags to personalise your emails:
Email Address: *|EMAILADDRESS|*
Again, all emails sent through Espiromail include an unsubscribe like the below, at the bottom of each email like above.
Add Merge Tags into your Subject Lines
You can also use the merge tags listed above to personalise your Subject Line.
Simply copy and paste the Merge tag where you want it to appear. For example:
See how our event could attract more customers for *|COMPANY|*
We’re in *|TOWN|* next week. Want to schedule a meeting?