Posted on

Adding Merge Tags into your Email Design

adding merge tags

Espriomail offers the facility of adding merge tags to personalise your email content for your recipient. Depending on whether you are building your email template in Espiormail or if you are using your own HTML design, there are different ways to add personalisation to your email.

Building an email templateĀ in Espiromail

To add personalisation tags in your email copy, click on the text box you want to add the tag to and select ‘Merge tags’

adding merge tags

Then you will see the list of possible tags to include in your copy. (Ensure the tag you select was included in your initial data upload)

 

merge tag options

 

Once you click the tag you want to insert you will now see it within your email copy and the information selected will be populated when sent to the recipient.

merge tag inserted

 

All emails sent through Espiromail include an unsubscribe like the below, at the bottom of each email:

 

unsubscribe

 

If you want to insert a link for an additional unsubscribe for whatever reason, you can select this in the same way in your email text by clicking the ‘Special links’ option.

 


Code your own – Uploading your HTML design

When coding your own email to upload, you can use the following tags to personalise your emails:

 

Email Address: *|EMAILADDRESS|*

Forename: *|FORENAME|*

Surname: *|SURNAME|*

Company: *|COMPANY|*

Town: *|TOWN|*

Unsubscribe: *|UNSUB_LINK|*

 

Again, all emails sent through Espiromail include an unsubscribe like the below, at the bottom of each email like above.

 

Add Merge Tags into your Subject Lines

You can also use the merge tags listed above to personalise your Subject Line.

Simply copy and paste the Merge tag where you want it to appear. For example:

Subject merge tag

Other examples:

See how our event could attract more customers for *|COMPANY|*

We’re inĀ *|TOWN|* next week. Want to schedule a meeting?