Contacting the recipients that have opened or clicked on your previous campaigns is a great way of retargeting. You know these contacts have shown some interest so you can focus on these contacts as your ‘responsive’.
Espiromail now allows you to create lists from your opens and clicks, directly from your reports page. To do this, follow the next steps:
- Visit the Campaign you want to re-target opens/clicks
- Under the report Overview you will see 2 buttons:
- Decide which contacts you want to use for your list and click the appropriate button
- Then you will be taken to a screen where you will need to create a name and description for the new list.
This list will then be available to target from the ‘Lists’ screen when creating a new email campaign.